Bank of America Customized Cash Rewards Card Review

Introduction to the Bank of America® Customized Cash Rewards Card

The Bank of America® Customized Cash Rewards credit card is a top choice for consumers who want to maximize their cashback in categories that matter most to them. Unlike traditional cashback cards with fixed or rotating categories, this card allows you to choose your own 3% cashback category—making it a great option for those with specific spending habits.

With no annual fee, a solid $200 sign-up bonus, and extra perks for Bank of America Preferred Rewards® members, this card stands out as one of the most flexible cashback credit cards on the market.

In this guide, we’ll cover all the key details, including rewards rates, benefits, fees, and how to maximize your earnings with this card.

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Key Features of the Bank of America® Customized Cash Rewards Card

1. Choose Your Own 3% Cashback Category

One of the most unique features of this card is the ability to select your own 3% cashback category, allowing you to tailor rewards to your personal spending habits. The available categories include:

• Gas stations
• Online shopping
• Dining
• Travel
• Drugstores
• Home improvement & furnishings

This flexibility makes the Bank of America® Customized Cash Rewards Card one of the most adaptable cashback cards available, as you can switch your category once per calendar month to maximize rewards based on your spending needs.

2. 2% Cashback at Grocery Stores & Wholesale Clubs

In addition to your selected 3% category, you’ll also earn 2% cashback on purchases at grocery stores and wholesale clubs (like Costco and Sam’s Club).

3. 1% Unlimited Cashback on All Other Purchases

Any purchases outside of the 3% and 2% bonus categories earn a flat 1% cashback.

4. Rewards Capped at $2,500 per Quarter in Bonus Categories

The 3% and 2% cashback rates apply to the first $2,500 in combined purchases each quarter. After reaching that limit, those purchases will earn 1% cashback.

5. $200 Sign-Up Bonus

New cardholders can earn a $200 cash bonus after spending $1,000 in purchases within the first 90 days. This is a strong welcome offer, especially for a no-annual-fee cashback card.

6. 0% Intro APR for 15 Billing Cycles

Enjoy 0% introductory APR for 15 billing cycles on both purchases and balance transfers made within the first 60 days. After that, a variable APR of 18.24% – 28.24% applies.

7. No Annual Fee

The Bank of America® Customized Cash Rewards Card has no annual fee, making it an affordable way to earn rewards.

8. Bonus for Bank of America Preferred Rewards® Members

If you’re a Bank of America Preferred Rewards® customer, you can earn an additional 25% to 75% more cashback, depending on your tier. This can boost your 3% cashback to as high as 5.25%!

Preferred Rewards Tier	Balance Requirement	Cashback Boost	Max 3% Rate
Gold	$20,000+	25%	3.75%
Platinum	$50,000+	50%	4.5%
Platinum Honors	$100,000+	75%	5.25%

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How to Maximize Rewards with the Bank of America® Customized Cash Rewards Card

1. Choose the Right 3% Category

• If you spend a lot on gas, keep gas stations as your category.
• If you shop online frequently, select online shopping for Amazon, eBay, and more.
• Switch categories monthly to match upcoming expenses (e.g., selecting travel before a big trip).

2. Use the Card at Grocery Stores & Wholesale Clubs

• Earn 2% cashback when shopping at Walmart, Kroger, Costco, Sam’s Club, and other supermarkets.

3. Plan Purchases to Stay Under the $2,500 Quarterly Cap

• Spread large purchases over different quarters to avoid hitting the bonus category limit too quickly.

4. Pair with Another Cashback Card

• Use a flat-rate cashback card (like the Citi Double Cash®) for non-bonus spending to earn higher rewards on all purchases.

5. Leverage Preferred Rewards for More Cashback

• If you have a Bank of America account, consider increasing your balance to unlock higher cashback percentages.

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Bank of America® Customized Cash Rewards Card vs. Other Cashback Cards

Bank of America® Customized Cash Rewards vs. Citi Custom Cash®

Feature	Bank of America® Customized Cash Rewards	Citi Custom Cash®
3% Cashback	User-selected category	Automatic top category
Bonus Cap	$2,500 per quarter	$500 per billing cycle
1% Cashback	All non-bonus purchases	All non-bonus purchases
Sign-Up Bonus	$200	$200
Best For	Users who want control over their bonus category	Those with one consistent top spending category

Bank of America® Customized Cash Rewards vs. Chase Freedom Flex®

Feature	Bank of America® Customized Cash Rewards	Chase Freedom Flex®
3% Cashback	Choose your category	Rotating 5% categories
Bonus Cap	$2,500 per quarter	$1,500 per quarter
1% Cashback	All non-bonus purchases	All non-bonus purchases
0% Intro APR	15 months	15 months
Best For	Those who want control over cashback categories	Users who can maximize rotating 5% categories

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Who Should Get the Bank of America® Customized Cash Rewards Card?

✔ People who want to choose their own 3% cashback category
✔ Bank of America Preferred Rewards® members who can earn up to 5.25% cashback
✔ Those who spend regularly in one of the six 3% categories
✔ Consumers who don’t want to track rotating categories
✔ People who want a no-annual-fee cashback card with a solid welcome bonus

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Bottom Line: Is the Bank of America® Customized Cash Rewards Card Worth It?

The Bank of America® Customized Cash Rewards Card is an excellent choice for flexible cashback rewards. With no annual fee, a $200 sign-up bonus, and customizable 3% cashback categories, it’s one of the best credit cards for personalized rewards.

If you’re a Bank of America Preferred Rewards® member, this card becomes even more valuable, offering up to 5.25% cashback—which is one of the highest rates available for a no-annual-fee card.

For anyone who values control over their rewards, the Bank of America® Customized Cash Rewards Card is a top-tier cashback card that adapts to your lifestyle.